Mood Board - Target Audience

This is my mood board that shows what I think the target audience consists of for my magazine genre. The mood board shows people at gigs because people that listen to rock music are much more likely to go to a festival/gig. The image that shows a security guard carrying out a rock fan represents how the rock community is known to be violent.
The mood board also shows shirts that rock fans might wear. Many rock fans like to wear their favorite bands merchandise to show appreciation to that band and show others that they like them. My mood board also shows the shoes that a reader might wear. A lot of people that read rock magazines and listen to rock music are also people that skateboard. The shoes and teenagers at the top of the mood board show what a skater might wear.
People that read the magazine and listen to rock music are much more likely to be in a band so magazines might include tips or something that a band might be looking to read.
My mood board shows a room that has a lot of posters on its walls. It is known that many rock fans like to fill their room with posters and most rock magazines include free posters and I also plan to do this with mine.
You can see a few album covers on the mood board because people that listen to rock tend to still purchase physical albums much more often than digitally downloading them. Rock fans also listen to a bands older music.

Mood Board - Advertisement

I have researched what companies might want to advertise in my magazine by looking at other rock magazines and skateboarding magazines. Skateboard companies like enjoi, anti-hero and toy machine will want to advertise in my magazine because a large portion of the skater community listen to rock music and vice versa. Music companies like Skull Candy, Bose and Marshall will want to advertise their headphones and other music equipment in the magazine because rock fans tend to be in bands and listen to music on a regular basis.

Original Ideas Statement

Mood Board - Colours & Fonts

My magazine is focused on rock music and some skateboarding, so I will want a font that represents these genres. The fonts I have chosen, I personally think would look good on the front of a rock magazine.
The colour schemes I have chosen would go well in a rock magazine because of the black on other colours. I want to make sure that the colour scheme I choose includes black because I want to stick to the conventions of rock magazines.

Magazine Industry Overview

Thrasher Magazine Double Page Spread Analysis

Magazine Publishers Case Study

Thrasher Magazine Case Study

Q Magazine Contents Page Analysis

Q Magazine Analysis

Kerrang Magazine Analysis

College Magazine Analysis

Thrasher Magazine Analysis

Questionnaire Link

https://www.surveymonkey.com/s/6KRRFCW

College Magazine

Summary of College Magazine Questionnaire Results

What gender are you?

We deliberately asked 15 boys and 15 girls to answer are questionnaire so then the results would be even and fair.

Would you read a college magazine?

From the results we can see that 73% of those who answered would not read a college magazine while the other 27% would.


How often would you want the magazine released?

From the results we acquired we can see that 80% of people would prefer it to be monthly while the other 20% would prefer is weekly.

If monthly how much would you be willing to pay?

The results show that 60% would pay £1.50, 27% would pay £2 and the remaining 13% would pay £2.50.

If weekly how much would you be willing to pay?

The results show 67% of people would pay 50p, 27% would pay £1 and the final 6% would play £1.50.

Would you be interested in contributing to the magazine?

The majority of people would in-fact contribute to the magazine at 80% while the other 20% said they would not.

What content would you like to see? Pick 4:

We asked people what they would like to see in a college magazine. The results were pretty even but the top 4 were sports (17%), Whats on in the area (17%), University information (17%) and Music (16%).

Would freebies/discounts/special offers encourage you to buy the magazine?

Almost everyone said yes to freebies encouraging them to purchase the magazine with 93%, the other 7% said no.

Would an online version encourage you to read it?

The majority said yes at 80% while the others said no, this tells us that people would much prefer a digital magazine at this day and age.

What colours would encourage you to read the magazine?

53% of people voted brighter colours, 20% of people voted black and white and the remaining voted other colours. This tells us that people would like a simple design with bright colours.


Would you like email updates?

Almost everyone said no at 83% which tells us people would much prefer not to receive emails on updates for the magazine e.t.c.

What pictures would you like to see?

The most popular pictures were bands and celebrities at 25%, people and students at 17% and technology also at 17%.